With Halloween recently upon us, we decided to take a deep dive into Horror audiences as a whole, to see if they had any skeletons hiding in their closets. In this instance, a Horror film is defined as such by BBFC genre guidelines.
Within our audience, The Nun was by far the most popular Horror movie, followed closely by Hereditary and Halloween (2018), although Halloween is still early in its run. Where things got really interesting was using the GO.DATA Comparison Title finder, we were able to see the other movies that Horror fans watched — with a few surprises.
Outside of the cinema, Horror fans tended to:
- Travel by rail
- Shop in a shopping mall
- Do their food shopping at Iceland,
- Prefer Caffe Nero to both Starbucks and Costa
- Preferred McDonalds to KFC and Burger King
- Went to Pizza Express and Chiquitos before or after the cinema
Overall, the only thing we found truly scary about our Horror audience is that they actually didn't go to the cinema on Halloween itself, allowing Bohemian Rhapsody to win the Halloween box office race.